About Us
Why a cockroach?
Because they survive everything. Nuclear winters. Bad governments. Decades of being told to shut up. The cockroach is the perfect symbol for India's youth — dismissed by the powerful, impossible to kill, and present in every kitchen of every home.
Our Origin
Started as a viral Instagram joke in 2024. Within six months, 2.4 lakh young Indians joined the WhatsApp group. We realised this was no longer a joke.
Our People
Students, gig workers, farmers' kids, IT folks, autorickshaw drivers' daughters. A coalition of the ignored — now talking back, loudly.
Our Funding
100% from individual donors. No corporates. No dark money. Just chai-and-vada-pav sized contributions from people who give a damn.
Our Promise
We will be ridiculous, relentless, and real. We will not become the thing we are fighting.